Digital metrics delirium
Digital metrics promise the ability to be accountable for everything we do in advertising, but the reality is that they are limited in what they can actually measure. The result is marketers often measure what’s easy to measure instead of what’s right to measure. Adam Kleinberg, Traction’s CEO explains in Ad Age how to drive results that actually matter—even if they’re not measurable.
Adam focuses on the customer being the center of this dynamic and unique journey of business. His steps help the marketer understand how to be confident in the end results, and how this process can make your business flourish. To read more on Adam’s practices and steps featured in AdAge, read “Digital Metrics Delirium: How to Drive the Results That Actually Matter.”