3 ways the Ice Bucket Challenge came up short

Monday, August 25, 2014

By Traction

We’ve all heard of the Ice Bucket Challenge. The campaign has been a viral sensation this summer raising a ton of money for the ALS Foundation.

The program was such a breakout success that naturally, marketers may look to the mechanics of this program to inform their own marketing efforts. But brands need to make sure we look at both the positive and the negative to truly learn.

Much has been written about the things done right in this campaign, but Traction's CEO, Adam Kleinberg explains in Digiday a few ways that this fad actually came up short. You can read his 3 explanations by reading more in Digiday by clicking here .

Recent articles
Monday, August 18, 2014ökocat in the New York Times

Our client Healthy Pet brought on Traction as agency-of-record a few months back and our first assignment was to launch Ökocat.

Wednesday, July 30, 2014Amazon Faces Expensive Ad Battle

Let’s face it. The advertising game is an expensive one. From radio to TV spots, the possibilities are not only endless, but come at a pretty penny.

Friday, July 25, 2014Digital Metrics Delirium

Digital metrics promise the ability to be accountable for everything we do in advertising, but the reality is that they are limited in what they can actually measure.

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

© 2000 – 2024

Post

5214F Diamond Hts Blvd #1052 San Francisco, CA 94131 415.962.5800

New business

Careers

General

Privacy Policy