Feel the love with joy marketing

With the help of psychologists, ‘joy’ marketing is a hot advertising trend. Here are a few recent examples of brands bringing a little joy to consumers:


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Want help identifying the ways joy can be linked to your brand? Traction would love to help. Contact us Link.

Lauren McGehee Senior Strategist

As one of the bigger brains at Traction, Lauren makes sure that everything we do has a damn good reason to exist. As the champion for the consumer, she steers our discovery and research to insure that we have relevant insights into our audiences’ behavior and desires. When she’s not making our team better, she is learning about the world through travel, food, books, art, and chasing her very fast dog, Greg.