Jessica Baum to run media at Traction

Traction is excited to announce that Jessica Baum has joined our team to bolster our media practice. 

As our Media Director, Jessica leads the Traction Media practice, which is designed for the unique needs of today's crazy, diverse communications landscape. At Traction, we believe brands need to get beyond counting impressions and get back to making them. Jessica understands this need and works hard to bring that to life.  

Coming from an integrated background, Jessica has experience across online and traditional media on both a national and local level. Prior to Traction, Jessica led media on a diverse array of accounts such as MINI USA, Union Bank, Ethan Allen and GNC at agencies such as Butler, Shine, Stern and Partners, Eleven and Cramer-Krasselt.  

Born in Finland, raised in England and various places in the United States, Jessica developed a love of travel and exploration at a very early age, something she still strives to do as often as possible.