Re: story, thinking, & "oh shit" questions

Adam has a conversation with Jenn Maer of IDEO. They talk about Jenn's background as a story/copywriter, IDEO's "design thinking" approach, and the big "oh shit" questions that they strive to answer.

Re:Traction is an event where gifted speakers, industry illuminati, and mischievous makers show up and share ideas, experiences, and occasionally wisdom. It is hosted by Traction at their second office (T2) in the heart of San Francisco.