Traction wins 2009 Agency of the Year
By Traction
Interactive agency Traction has come a long way since its founding in 2001 in the aftermath of the dot-com crash. “It was probably the worst time in the history of the ad business to start an agency,” said Adam Kleinberg, CEO of Traction, who founded the agency with former colleagues from Tribal DDB, San Francisco.
Interactive agency Traction has come a long way since its founding in 2001 in the aftermath of the dot-com crash.
"It was probably the worst time in the history of the ad business to start an agency," said Adam Kleinberg, CEO of Traction, who founded the agency with former colleagues from Tribal DDB, San Francisco.
The agency's original team of four, who met in 1997 while working at interactive agency Think New Ideas in San Francisco, started Traction as an online advertising, branding and digital marketing agency. Since then, it has grown to 30 employees and has rolled out new services including social media and experiential marketing.