Introducing a new world of color
Kelly-Moore Paints—long trusted in the commercial painting industry—developed the ColorStudio Collection in an effort to appeal to new consumers, featuring 1700+ inspiring hues. Our task? Find.
Kelly-Moore Paints—long trusted in the commercial painting industry—developed the ColorStudio Collection in an effort to appeal to new consumers, featuring 1700+ inspiring hues. Our task? Find.
Our research uncovered that D.I.Y. people consider themselves “amateur interior designers” who were hungry for tools to bring their vision to life. To help them, we wanted to expand the toolset to enable their passion.
We built a branded microsite and responsive web app that let customers experience the new color system, create their own palettes, and share them. A multichannel campaign told D.I.Y. enthusiasts that Kelly-Moore was here to help.