Operations innovator. Ultimate soup maker.

Nellie has been a Traction collaborator since 2010 when she was our Director of Client Services. At the time, her operations expertise made us a better agency. Today, she helps our in-house agency clients streamline operations to efficiently produce world-class deliverables.

She brings over 25 years of agency and brand experience in operations and client services to a diverse range of businesses, from Fortune 500 companies to startups.

With a career in leadership positions, most recently COO at Ntropic, as well as at top agencies like Razorfish, Sapient and Havas, software solutions providers and technology startups, Newman’s leadership has produced a wealth of insights into how to drive operational excellence and foster sustainable change. She applies those insights toward helping organizations optimize their processes and deliver world-class client services to achieve business objectives and profitability.

Nellie's additional expertise in marketing, as well as product and business development, enhances her ability to foster innovation in creating operational centers of excellence.

And she makes a mean bowl of soup.