Make the spectacle more spectacular.

One of America's top three sports leagues faced declining fan engagement and poor digital ticket sales. They engaged us to elevate their fan experience behind the scenes.

We set out to remap the fan journey, recommend new technology platforms, and develop strategies to boost growth. Recognizing the challenges of customer-centric digital marketing, we began by analyzing digital consumer behavior.

Our team interviewed fans, mapped their journey, and reimagined it for a superior experience. We audited their tech stack, identifying gaps and redundancies, then evaluated partners for a new system. Working across the organization, we created a unified media and communications strategy to bring the reimagined journey to life, aiming to revitalize the connection between the league and its fans.