We overhauled a global brand in 30 days. Next time we’re aiming for 29.
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Client
TricentisIndustry
TechnologyCategory
Strategy Branding Advertising Demand Generation Social MediaTricentis is the leader in automated software testing, where speed is the name of the game—but a stagnant brand was in the way.
Traction assigned a world-class brand designer from our collective and developed a new identity system, messaging, style guide, digital campaign, brand video, trade show booths, and more—all in record time. Tricentis rocketed to #1 share of voice, up from #6, with an 800% lift in awareness.
%
lift in awareness YoY
#
share of voice (from #6) YoY
+
%
YoY revenue growth
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“They sure can write one heck of a great headline!”
Brent RemaiCMO
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