We overhauled a global brand in 30 days. Next time we’re aiming for 29.

Tricentis is the leader in automated software testing, where speed is the name of the game—but a stagnant brand was in the way.

Traction assigned a world-class brand designer from our collective and developed a new identity system, messaging, style guide, digital campaign, brand video, trade show booths, and more—all in record time. Tricentis rocketed to #1 share of voice, up from #6, with an 800% lift in awareness.