WorkTricentis

We overhauled a global brand in 30 days. Next time we’re aiming for 29.

Man jumping in midair

Client

Tricentis

Industry

Technology

Category

Strategy Branding Advertising Demand Generation Social Media

Tricentis is the leader in automated software testing, where speed is the name of the game—but a stagnant brand was in the way.

Traction assigned a world-class brand designer from our collective and developed a new identity system, messaging, style guide, digital campaign, brand video, trade show booths, and more—all in record time. Tricentis rocketed to #1 share of voice, up from #6, with an 800% lift in awareness.

%

lift in awareness YoY

#

share of voice (from #6) YoY

+
%

YoY revenue growth

Tricentis logo animation

“They sure can write one heck of a great headline!”

Brent RemaiCMO
Tricentis ad on side of building
Pages from the Tricentis brand book
Image of custom Nike shoes on a screen
Series of six banner ads
A blue t-shirt with the Tricentis logo
A billboard advert reading "Speed changes everything. Enterprise test automation"
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