WorkVerimatrix

How to make a merger make sense.

Verimatrix website on a laptop

Client

Verimatrix

Industry

Technology

Category

Strategy Branding Advertising UX/UI Design Product Design

Verimatrix engaged Traction to shift perception of the brand from a tired, legacy DRM security provider to as relevant, modern solution for content protection. We systematically helped Verimatrix uplevel their brand experience and market presence.

Not only did we develop new positioning, messaging, a marketing campaign, a microsite and a website to market, we added a product design team to the mix to reimagine the UX of the cloud application that Verimatrix was betting its future on.

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increase in qualified pipeline

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increase in top tier logos

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SaaS product design awards

“Traction teased out a simple, but powerful brand narrative and ad campaign that broke through the clutter, and helped our team reimagine what our website and cloud platform could be!”

Jon SamselCMO
Verimatrix SAAS UI

"Traction knows how to design an experience developers love."

Jon SamselCMO
App Shield Dashboard
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