Smartermarketing.Fasteroutcomes.Futureproofbydesign.
Traction is a marketing accelerator—we blend the rigor of a consultancy with the firepower of an elite agency.
Our zero-waste model connects you directly with seasoned talent, elite specialists, and brand-side thinkers. No layers. No filler. No bait-and-switch. We work side-by-side with ambitious teams to move faster, think smarter, and unlock growth through strategy, creativity, and AI.
Modern marketing, built for what’s next.
We unleash senior talent directly on your business—no layers, no waste. We assemble bespoke teams from a trusted community of best-in-class experts armed with AI solutions to accelerate your in-house marketing capability.
Check out more case studies.
We were named the best talent management team in the U.S. Twice.
2025 Finalist
2024 Winner
Our zero-waste Liquid Workforce is our secret weapon. It unleashes the superpowers of our stable of talent by using the very best people to do the job at hand. It allows us to invest in more senior people who work directly on your business—many with brand-side experience. It gives you affordable access to a wide range of best-in-class specialists that work in bespoke, dedicated and cohesive teams.
It's our mission to align the experience clients need with the experience talent wants.
fractional consultants
remote workforce
less overhead
ranked talent management team in the US
Turn AI innovation into your competitive edge.
Traction founded and curates The Futureproof Project—a community of 250+ CMOs and marketing leaders that meet regularly to share challenges and learnings about AI and other emerging technology.
brand members
events every year
Is your marketing team futureproof?
Talk to us about the marketing department of the future. Our one-of-a-kind Marketing Organization Design consulting practice make sure you have the people, platforms, partners and process to thrive in an AI world.
Fresh from Cannes: 8 essential truths every marketer must face about AI, creativity, and keeping humanity at the center. Adapt fast — the revolution isn’t coming. It’s here.
Last week in Nashville, the Futureproof Project gathered an influential group of CMOs and creative leaders for a private dinner unlike any other—hosted by Traction in collaboration with the ANA and XR Extreme Reach. Set against the backdrop of the ANA In-House Agency Summit, the evening sparked something rare in today's marketing landscape: honest, forward-looking dialogue about the future of creativity inside brands.
In January, Traction and The Futureproof Project just dropped our groundbreaking 2025 AI Insights CMO Report. We believe it is the most comprehensive and practical resource on marketing with AI available today. The response has been so strong, we just published a Volume 2 with new case studies, new frameworks and new insights to help you win on your AI adoption journey.