The Futureproof Project

The Futureproof Project

Because being unprepared is no fun at all.

The Futureproof Project is an exclusive, invitation-only community think tank of 175+ senior brand marketers facilitated by Traction, and dedicated to turning emerging tech into competitive edge.

We provide thought leadership and a regular venue for members to share and benefit from strategies, challenges, learnings, inspiration and expertise of peers to empower their brands to adapt to change in a confidential setting.

3 people at an AI workshop

AI Bootcamps for Your Team

Traction has developed a series of expert-led workshops that we customize for the needs of your company to put your team on a path to crawl, walk and run with AI.


2024 Futureproof Events

06

Feb

07

Feb

The Future of Film in New York City

Discover how AI and creativity unite in the future of film to deliver smarter, efficient content. See examples, get inspired, and innovate.

New York City, NY

10:30 PM – 01:30 AM

Insights
The Futureproof Project AI Insights 2025 CMO Report
Friday, January 17, 2025Prompt Now! The Futureproof 2025 AI Insights CMO Report

Traction and The Futureproof Project just dropped our groundbreaking 2025 AI Insights CMO Report. We believe it is the most comprehensive and practical resource on marketing with AI available today.

AI Adoption Across your Brand
Tuesday, December 3, 2024Do More: Approach AI with an abundance mindset.

Unlock practical AI strategies to streamline workflows, scale your brand, and automate tasks. Futureproof your marketing today!

A vibrant city skyline reflects transformation, blending cool dawn blues with warm sunset hues, symbolizing reinvention and unity.
Tuesday, December 3, 2024Five Years. Five faces of reinvention.

5 years ago, we took a leap, pivoting to a Liquid Workforce model. The journey was tough, but reinvention led us to amazing places.

Join The Futureproof Project

Are you ready for '24?

Be ready with The Futureproof Project 2024 CMO AI Insights Report! Let some of the most important learnings from our events over the past year guide you on your journey with AI.

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

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