The Futureproof Project
The future is coming fast. We can get there faster together.
The Futureproof Project is an exclusive, invitation-only community think tank of 300+ senior brand marketers facilitated by Traction, and dedicated to turning emerging tech into competitive edge.
We provide thought leadership and a regular venue for members to share and benefit from strategies, challenges, learnings, inspiration and expertise of peers to empower their brands to adapt to change in a confidential setting.
The 2025 AI Marketing CMO Report
This isn't just another tech report; it's a roadmap to success in an AI-driven world, crafted by the very leaders who are shaping the future of marketing. Curated by Traction, this report offers actionable insights, real-world case studies, and the strategies you need to not just survive, but thrive in 2025 and beyond.
2025 Futureproof Events
Apr
Virtual Event
Virtual
08:00 PM – 09:00 PM
In our latest Futureproof Project session, we broke down how AI is reshaping marketing, why IT and legal are blocking adoption, and why agencies must shift from selling hours to selling solutions. From AI-generated creativity to data privacy concerns and tool overload, we covered what’s working, what’s hype, and how to stay ahead. The future belongs to those who adapt and act.
AI isn’t replacing creativity—it’s redefining it. Futureproof: Create explores how creatives can harness AI to work smarter and stay ahead.
Traction and The Futureproof Project just dropped our groundbreaking 2025 AI Insights CMO Report. We believe it is the most comprehensive and practical resource on marketing with AI available today.