From the brink of disruption to a 15% lift in sales.

Adobe Sign had some catching up to do when DocuSign took the lead in the e-signature category—where people lose deals if signing gets delayed.

A relevant message, an iconic brand device, and a go-to-market strategy that kicked off by blanketing San Francisco during Dreamforce helped them stand out. Adobe increased document services revenue by nearly 15% in one year. The distinct brand mark was even integrated into the product itself.