WorkAdobe

From the brink of disruption to a 15% lift in sales.

Client

Adobe

Industry

Technology

Category

Advertising

Adobe Sign had some catching up to do when DocuSign took the lead in the e-signature category—where people lose deals if signing gets delayed.

A relevant message, an iconic brand device, and a go-to-market strategy that kicked off by blanketing San Francisco during Dreamforce helped them stand out. Adobe increased document services revenue by nearly 15% in one year. The distinct brand mark was even integrated into the product itself.

An execution of the creative on a cab. The advert is of a sunny beach, with the message "Echo Sign" pointing to a deck chair.
An on street interactive digital ad where a bystander is playing a game on it. There score is 760
%

Lift in revenue

Attendees at DreamForce conference gathered around the Echo Sign booth
The adobe marketing website for Echo Sign
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Man jumping in midair

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Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

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