WorkHelloFresh

We helped HelloFresh say hello to their lowest CAC ever.

Hello Fresh logo

Client

HelloFresh

Industry

Food & Beverage

Category

Analytics Performance Marketing Social Media

The pandemic led to megagrowth in meal kit delivery. Then lockdown ended. And the Great Resignation started. The Cookie Apocalypse too. Traction’s crack media team, led by the former VP of Marketing at one of the nation’s top retailers, took over Facebook ad buying— the #1 performance channel for HelloFresh.

We updated their strategy, cleaned up their ops, managed their buys for six months, achieved the lowest Customer Acquisition Cost (CAC) they’d ever seen, and then trained their people as they were able to hire a new team.

%

reduction in CAC

%

YoY increase in U.S. customer base

%

YoY increase in U.S revenue

"Traction brings senior talent to the table that I can really partner with to drive our business forward. And, they helped HelloFresh achieve our lowest acquisition cost... ever."

Cezanne HuqVP of Growth

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

© 2000 – 2024

Post

5214F Diamond Hts Blvd #1052 San Francisco, CA 94131 415.962.5800

New business

Careers

General

Privacy Policy