Brand. Spanking. New.

Good Vibrations has been a San Francisco institution since 1977. The purveyor of adult toys is well known as a pioneer in the sex positivity movement that is rapidly moving toward the mainstream today. But their brand had grown tired—and everyone knows that sex and being tired aren’t the best combination.

Traction helped reimagine the entire brand experience including a new name (shortened to Good Vibes), logo, brand narrative, identity system and digital experience makeover. The launch created a ton of buzz for Good Vibes (and for some extremely satisfied customers).