Insights at the corner of technology and culture.

In times of intense political division, purpose marketing feels like navigating treacherous waters. And let's be honest, with all the brands trying to "take a stand" these days, there are a lot of marketers getting seasick. With Elon Musk and our president engaged in what appears to be a systematic dismantling of government institutions, the temptation for brands to jump into the fray has never been stronger. It's like watching a bar fight break out and wondering if you should grab a chair. (Spoiler alert: you probably shouldn't.)

In an era where CMO credibility is under fire and marketing technology investments are increasingly scrutinized, marketing organization design helps companies accelerate growth and resource efficiency through AI-powered automation, workflow optimization, and smarter team structures.

In today's digital landscape, simply ranking on the first page of search results isn't enough. Users crave instant answers, and search engines like Google are increasingly delivering them directly within the search results page – the coveted "Position Zero" or "Featured Snippet." This is where Answer Engine Optimization (AEO) comes in, and it's a game-changer for your online visibility.

The results are in and we’re a finalist AGAIN! Traction was named as a finalist for the Campaign US Agency of the Year in the Talent Management category for 2025.

Traction and The Futureproof Project just dropped our groundbreaking 2025 AI Insights CMO Report. We believe it is the most comprehensive and practical resource on marketing with AI available today.

Unlock practical AI strategies to streamline workflows, scale your brand, and automate tasks. Futureproof your marketing today!

5 years ago, we took a leap, pivoting to a Liquid Workforce model. The journey was tough, but reinvention led us to amazing places.

Here's a breakdown of the key changes and how Traction can help you adapt your strategies to succeed in this new era of search.

AI is revolutionizing how brands grow, from efficiency to creative strategy. The key? Balance AI with human insight to unlock its true potential.

If you’re still on the fence about integrating AI into your creative and marketing processes, I hate to break it to you, but you’re already behind.

Yesterday, I had the honor of being invited to speak on the topic of “Building a Brand in the AI Era” at the CMO Alliance Summit in San Francisco.

The marketing landscape is undergoing a seismic shift, propelled by rapid advancements in artificial intelligence. At our most recent meeting of The Futureproof Project, our CEO Adam Kleinberg and AI consultant, Sunil Subhedar, shared a new Futureproof Framework for how brands can harness AI's potential to drive innovation and gain a competitive edge.

About a decade ago, I had dinner with some clients from one of the three largest banks in America. In between bites of his $75 steak, one of them proudly boasted, "In the future, we're not going to be a banking company. We're going to be a data company."

At our latest Futureproof Project event we sat down with Grant McDougall, founder of BlueOcean, with 25 years of experience in marketing and digital product development, he shared valuable insights on the evolving landscape of brand measurement and the role of AI in media attribution.

In the rapidly evolving world of business, AI has become a transformative force. Many companies have individuals experimenting with AI tools, but few have a cohesive strategy or framework for seamless adoption across their organization. This morning, Traction presented our "Futureproof Framework" for AI Adoption to the ANA AI Forum committee, offering invaluable insights on how businesses can effectively integrate AI into their operations.

In an article for the ANA Industry Insights report, our CEO, Adam Kleinberg, examines the perceived declining relevance of the CMO role amid high-profile departures and evolving mar-tech demands. He discusses how the need for rapid marketing results clashes with slow tech implementations, suggesting a rebrand of the marketing leadership role to better align with modern business needs.

We had the pleasure of sitting down with the newest member of our liquid workforce, Steve Pratt, co-founder of Noodle.ai and Infosys Consulting and a two-time “Top 25 Consultants in the World” honoree.

The Futureproof Project's "Driving Growth with AI" event in New York was honored to have Cezanne Huq, VP of Growth at HelloFresh join us as our special guest.

UPDATE: WE WON! Traction was named the Campaign US Agency of the Year in the Talent Management category.

Our latest Futureproof Project event in San Francisco, "Savvy Marketing in the AI Era," was a profound exploration of how AI reshapes our understanding of marketing, innovation, and societal norms. I had the honor of sitting down with Shiv Singh, a vanguard in the intersection of marketing and digital innovation.

This week, Digiday wrote a story on how Traction is revolutionizing client services with former brand-side talent and how Lauren Evans joined Traction and was promoted to lead our client service team after spending 9 years growing lululemon from a $500M to a $6B business.