Meet the team

Our superpower is building super-powerful teams.

What do companies like Google, Nordstrom, Hilton, lululemon, Unilever, Citi and IBM have in common? They all have former executives that are now part of our team at Traction. Here are just a few of the 250+ members of our liquid workforce.

The humans
Chelsea Huber
Chelsea HuberProgram Manager
Steve Barretto
Steve BarrettoCreative Director
Garrett Lawrence
Garrett LawrenceHead of B2B
Ben Lack
Ben LackDemand Generation Director
Perry Pickert
Perry PickertVideographer
Babs Rangaiah
Babs RangaiahStrategist
Nellie Newman
Nellie NewmanBusiness Operations Consultant
Caroline Crawford Fish
Caroline Crawford FishSenior Program Manager
Reyna Wright
Reyna WrightSocial Media
Christine Bensen
Christine BensenHead of Media
Lauren Evans
Lauren EvansVP of Client Services
Alexandra Quinn
Alexandra QuinnStrategist
Alex Egner
Alex EgnerArt Director
Michael Baer
Michael BaerExecutive Client Partner / Strategist
Matt Brown
Matt BrownChief Design Officer
Brandon Herrera
Brandon HerreraDirector of Program Management
Brian Heithaus image
Brian HeithausSenior Developer
Neil Cohen
Neil CohenStrategy Director
Jamie ZirkleUX Designer
Nadine Karp McHugh
Nadine Karp McHughIntegrated Marketing & Media Strategist
Lulu TsuiXD Consultant
Mateo Nares
Mateo NaresSenior Software Engineer
Joe Skopek
Joe SkopekCreative Technologist
Thomas Brasington
Thomas BrasingtonProduct Design Engineer
Sunil SubhedarAI Consultant
Brian Hovis
Brian HovisSr. Partner / Head of Performance Marketing

Our model lets Traction reduce overhead and reinvest it in the people who work on your business. Our talent collective has over 250 subject matter experts—designers, strategists, media planners, operations consultants, MarTech experts, developers, writers and simply damned good marketers. Some of us are full-time and some of us are fractional, but we are one powerful team built on mutual admiration, trust, chemistry and ways of working.

And if you're interested in becoming part of the collective, check out our Opportunities page and get in touch!

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

© 2000 – 2025

Post

5214F Diamond Hts Blvd #1052 San Francisco, CA 94131 415.962.5800

New business

Careers

General

Privacy Policy