Meet the team

Our superpower is building super-powerful teams.

What do companies like Google, Nordstrom, Hilton, lululemon, Unilever, Citi and IBM have in common? They all have former executives that are now part of our team at Traction. Here are just a few of the 250+ members of our liquid workforce.

The humans
Michael Baer
Michael BaerExecutive Client Partner / Strategist
Rikke Alderson
Rikke AldersonGrowth & Innovation Consultant
Steve Barretto
Steve BarrettoCreative Director
Nellie Newman
Nellie NewmanBusiness Operations Consultant
Alexandra Quinn
Alexandra QuinnStrategist
Garrett Lawrence
Garrett LawrenceHead of B2B
Jamie ZirkleUX Designer
Joe Skopek
Joe SkopekCreative Technologist
Chelsea Huber
Chelsea HuberProgram Manager
Ben Lack
Ben LackDemand Generation Director
Perry Pickert
Perry PickertVideographer
Lauren Evans
Lauren EvansVP of Client Services
Thomas Brasington
Thomas BrasingtonProduct Design Engineer
Babs Rangaiah
Babs RangaiahStrategist
Caroline Crawford Fish
Caroline Crawford FishSenior Program Manager
Brian Heithaus image
Brian HeithausSenior Developer
Matt Brown
Matt BrownChief Design Officer
Brandon Herrera
Brandon HerreraDirector of Program Management
Mateo Nares
Mateo NaresSenior Software Engineer
Lulu TsuiXD Consultant
Christine Bensen
Christine BensenHead of Media
Alex Egner
Alex EgnerArt Director
Nadine Karp McHugh
Nadine Karp McHughIntegrated Marketing & Media Strategist
Brian Hovis
Brian HovisSr. Partner / Head of Performance Marketing
Neil Cohen
Neil CohenStrategy Director
Sunil SubhedarAI Consultant
Reyna Wright
Reyna WrightSocial Media

Our model lets Traction reduce overhead and reinvest it in the people who work on your business. Our talent collective has over 250 subject matter experts—designers, strategists, media planners, operations consultants, MarTech experts, developers, writers and simply damned good marketers. Some of us are full-time and some of us are fractional, but we are one powerful team built on mutual admiration, trust, chemistry and ways of working.

And if you're interested in becoming part of the collective, check out our Opportunities page and get in touch!

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

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