Big thinker. Problem solver. Adventurer.

Rikke Alderson sees the big picture—and then builds the systems, strategies, and teams to make it happen. A digital disruptor with a love for AI, automation, and making marketing smarter, she thrives on solving complex problems and bringing bold ideas to life.

She’s led AI-powered go-to-market strategies at Analog Devices, redefined DTC growth at Who Gives a Crap, and built omnichannel e-commerce strategies at Nogin. Before that, she transformed marketing at Capital Group, The Hershey Company, and Big 5 Sporting Goods, driving digital-first strategies and exponential ROI. Along the way, she’s helped brands streamline operations, scale faster, and actually connect with their audiences.

Beyond marketing, Rikke is all about adventure, curiosity, and connection. Whether she’s hiking in California with her daughter and dog, wandering through ancient ruins in Egypt, or getting lost in a new city (on purpose), she’s always looking for her next discovery. She thrives on deep conversations—the kind that jump from marketing strategy to the meaning of life in under five minutes.

If she’s not optimizing a marketing strategy, she’s probably optimizing something else—because for Rikke, “good enough” is never the goal.