Best in Show (well, sort of)
By Traction
Who says you can't teach old dogs new tricks—well, in our case it was a trick we already knew.
This is the second time Traction has been named the top interactive agency by BtoB Magazine—we won in 2009—and the fourth time in the past five years that we've been included in the list of the top interactive agencies.
While they say it is just an honor to be nominated, we have to be honest: it is really nice to win.
Congratulations to the other nominees MRM Partners and Digitas.
Traction has been named Interactive Agency of the Year by BtoB Magazine.
Traction CEO Adam Kleinberg was recently quoted in the Direct Marketing News article Microsoft's Xbox Runs 360s Around Sony's PlayStation 3.
Boy, your creative must really suck." Never one to mince words, Traction CEO Adam Kleinberg expanded on his issues with data-driven creative in the latest edition of AdAge.