Getting in on Coke's Journey
By Adam Kleinberg
After writing a post a few weeks ago called "Is Coke it?" on the new content-driven website for coca-colacompany.com, Ashley Brown, Coke's head of digital and social media reached out to me and invited me to write a follow-up story on the pages of Coca-Cola's very own web site.
After writing a post a few weeks ago called " Is Coke it? " on the new content-driven website for coca-colacompany.com, Ashley Brown, Coke's head of digital and social media reached out to me and invited me to write a follow-up story on the pages of Coca-Cola's very own web site.
In a post called " Why we're here. " Ashley communicates Coke's commitment "to be an open, transparent, and honest host and a thoughtful curator."
Clearly, they mean it. I've heard many stories of brands embracing criticism on their own web properties. I've never heard of one inviting it.
I had a conversation with a potential client on Friday afternoon. She works for a technology company. A company with great technology in the cloud space.
Traction was recently featured in HOW Design's article 5 Creative Workplaces in the Western US. Focusing on our building's "brick and timber meets neo-modern" architecture.
Congratulations to Traction CEO Adam Kleinberg for being named to this prestigious list!