More SXSW stereotypes as cats

By Adam Kleinberg
Just because you can never have enough SXSW Stereotypes as Cats....

Adam Kleinberg has been CEO and a founding partner of Traction since 2001. He has written over 100 articles in publications like AdAge, Adweek, Fast Company, Forbes, Mashable and Digiday and spoken at dozens of industry conferences. He's led Traction to win Agency of the Year awards from AdAge, ANA B2 Awards, CampaignUS, and in 2025, he was recognized as one of the Campaign 40 Over 40 game-changers in marketing and advertising.

Traction has been named Interactive Agency of the Year by BtoB Magazine.

Back by popular demand. It's your favorite stereotypes of SXSW. As cats.

Boy, your creative must really suck." Never one to mince words, Traction CEO Adam Kleinberg expanded on his issues with data-driven creative in the latest edition of AdAge.


















