Traction named Finalist as Talent Management Team of the Year 2025

This recognition is deeply meaningful to our team because it speaks to the core of who we are and why we do what we do. Back in 2019, we hit the reset button on our agency with a bold mission: "Reinventing the agency model by aligning the experience clients need with the experience talent wants."

Central to that reinvention was a groundbreaking approach to managing talent—an approach we call the "Liquid Workforce." The Liquid Workforce is more than just a strategy; it's a mindset. It’s about creating an environment where flexibility, trust, and excellence thrive. By bringing together elite experts and seasoned talent in a nimble, zero-waste structure, we've built a team that’s not only highly skilled but also deeply invested in delivering exceptional results for our clients.

Winning last year was an incredible affirmation of this vision, and being named a finalist again this year is a testament to the ongoing impact of our approach. It's a reminder that when you prioritize both your clients and your people, the results speak for themselves.

We’re honored to be in the company of such inspiring finalists and to have the opportunity to continue pushing boundaries in what talent management can achieve. Here's to celebrating innovation, collaboration, and the amazing people who make it all happen.