Unhappy Grouchmas
By Adam Kleinberg
You're sick of the holidays, aren't you? Awkward holiday parties. Long lines. Commercialism? That's ok. We understand. That's why there's Grouchmas, the holiday for those who've forgotten the meaning of merry.
Well, it's time to get the grim out of your system. It's our gift to you. The twelve days of Grouchmas. So get your scowl on one more time. Point that little mouse of yours toward The Grouchmas Playlist.
Adam Kleinberg has been CEO and a founding partner of Traction since 2001. He has written over 100 articles in publications like AdAge, Adweek, Fast Company, Forbes, Mashable and Digiday and spoken at dozens of industry conferences. He's led Traction to win Agency of the Year awards from AdAge, ANA B2 Awards, CampaignUS, and in 2025, he was recognized as one of the Campaign 40 Over 40 game-changers in marketing and advertising.
With the advent of Mad Men, I get a lot of friends, family and clients asking me if my work life is anything like the wild, alcohol and nicotine fueled creative rage that they witness on cable.
It's a known fact. Traction loves beer. We own a kegerator with two selections on tap. We regularly celebrate beer o' clock. And the team itself has many connoisseurs as well as a brewer who won this year's Sierra Nevada Beer Camp competition. That is why a request to design Traction branded pint glasses not only made sense, but was long overdue.
The Web Marketing Association is proud to present this 2010 Internet Advertising Competition award for outstanding achievement in internet advertising.