VIDEO: Real-Time Marketing Culture
By Adam Kleinberg
Here's a video on my panel this week at OMMA RTB.
If you don't have time to sit through this, I recommend checking out the post I wrote, Is is time for a Real-Time marketing culture , to work out my thoughts for this panel.
Watch the entire 45 minute panel here:
Adam Kleinberg has been CEO and a founding partner of Traction since 2001. He has written over 100 articles in publications like AdAge, Adweek, Fast Company, Forbes, Mashable and Digiday and spoken at dozens of industry conferences. He's led Traction to win Agency of the Year awards from AdAge, ANA B2 Awards, CampaignUS, and in 2025, he was recognized as one of the Campaign 40 Over 40 game-changers in marketing and advertising.
I'm writing this post on an airplane, watching President Obama's inauguration in real-time as I soar across the United States. I'm heading to NYC because I'll be speaking on a panel titled From Real-Time Bidding to a Real-Time Marketing Culture at the OMMA RTB conference this Thursday, January 24.
I had an article published on iMedia today about Agency Partnerships. Partnerships are vital in today's day and age—and we've had a lot of them. Here I provide 5 tips to be successful at them.
Congratulations to Traction Art Director Kellie Okai for being named to the Forbes 30 under 30 in Marketing and Advertising.