Don't just automate the work. Architect your advantage.
Marketing System Design is Traction’s approach to designing a marketing organization that aligns your people, partners, platforms and processes. This practical guide is the most valuable resource you’ll find on building a scalable system in the AI era.
Strategic AI for CMOs
The practical guide to marketing in 2026 is your roadmap to success with AI. It contains 70 pages of frameworks, case studies, best practices and field tests from companies like Anthropic, Figma, Newell Brands and Nike across org design, customer experience, GenAI video, AEO/GEO, Skill stacks and more.