Designing a People Strategy
By Adam Kleinberg
I'm proud that Traction has been honored to work with some of the world's greatest brands and that publications have recognized us as one of the top agencies in the U.S.
But what I'm most proud of is that in the last ten years, less than ten employees have ever chosen to leave our agency.
Last night I gave a guest lecture at SF State on "Designing a People Strategy.' This presentation breaks down how we've approached designing a culture that puts our clients' experience first (and their customers' experience first) by putting our employees experience first. It made it to the SlideShare home page this morning. Enjoy.
Check out the full presentation here: Designing a people strategy
Adam Kleinberg has been CEO and a founding partner of Traction since 2001. He has written over 100 articles in publications like AdAge, Adweek, Fast Company, Forbes, Mashable and Digiday and spoken at dozens of industry conferences. He's led Traction to win Agency of the Year awards from AdAge, ANA B2 Awards, CampaignUS, and in 2025, he was recognized as one of the Campaign 40 Over 40 game-changers in marketing and advertising.
You might not realize it, but Tai Chi is a martial art.
For the past five years, I have practiced tai chi with the disciple of a great master in Beijing. My teacher is very wise.
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