Even Hold Music is Interactive
By Tack Trudell
Here at Traction we pride ourselves on making the most of art and technology for our clients. We dig a little deeper. We look for opportunities for interaction where people don't normally look. Hold music for instance.
Phone IVR systems are a huge part of how customers interact with clients. They're not just pressing buttons trying to get to support. Or hoping to speak to a sales rep about volume discounts. They're interacting with your brand. Is Kenny G your brand? I hope not. If a customer calls you to order 10,000 things and they have to listen to Michael Bolton first you may have just lost a sale.
Well, at Traction great work and interaction are part of our brand. Here are some highlights:
The A Team
Lavern and Shirley
Knight Rider
The X-Files
Star Trek Theme
The Muppet Show
Beverly Hill Billies
Doctor Who
I am an integrator of things. I look beyond front end, back end and the object to see where art and tech can manifest the whole.
Traction is second best in the West.
I scream, you scream, we all scream for a truly optimized ice cream marketing plan.
Digiday recently posted a write-up on Traction's move into the realm of media buying.