From the vault: And the Oscar goes to...
By Adam Kleinberg
On the Oscar's tonight, Chris Rock told America that being a voiceover artist was the easiest job in the world. "I just go into a booth. A guy tells me the next line. I say the line. He tells me the next line. They pay me a million dollars." (not an exact quote, but close enough)
On the Oscar's tonight, Chris Rock told America that being a voiceover artist was the easiest job in the world.
"I just go into a booth. A guy tells me the next line. I say the line. He tells me the next line. They pay me a million dollars." (not an exact quote, but close enough)
My 8-year old daughter, Alice, asked me, "Daddy, is it really that easy?"
Which lead me to break into the vault and pull out some work we did on a shoestring budget (with tongue firmly implanted in cheek) for Sun Microsystems to launch a product called Java Studio Creator a few years back.
See if you can recognize the talent behind the Oscar-worthy performance of Captain Creator in this gem.
Adam Kleinberg has been CEO and a founding partner of Traction since 2001. He has written over 100 articles in publications like AdAge, Adweek, Fast Company, Forbes, Mashable and Digiday and spoken at dozens of industry conferences. He's led Traction to win Agency of the Year awards from AdAge, ANA B2 Awards, CampaignUS, and in 2025, he was recognized as one of the Campaign 40 Over 40 game-changers in marketing and advertising.
This week's Ad Age predicts that creative agencies are going to have to learn to move faster. What will be the implications if that's true? How will we adapt?
My wife gave me the Steve Jobs biography for Hanukah. I'm two days in and a hundred pages down. I'm mesmerized by Steve's greatness and accompanying weirdness. He was never ordinary.
Last week I was invited to participate in a panel discussion held by the ANA on the topic of Agency Relations. A hot topic of conversation was performance-based compensation.