Getting in on Coke's Journey
By Adam Kleinberg
After writing a post a few weeks ago called "Is Coke it?" on the new content-driven website for coca-colacompany.com, Ashley Brown, Coke's head of digital and social media reached out to me and invited me to write a follow-up story on the pages of Coca-Cola's very own web site.
After writing a post a few weeks ago called " Is Coke it? " on the new content-driven website for coca-colacompany.com, Ashley Brown, Coke's head of digital and social media reached out to me and invited me to write a follow-up story on the pages of Coca-Cola's very own web site.
In a post called " Why we're here. " Ashley communicates Coke's commitment "to be an open, transparent, and honest host and a thoughtful curator."
Clearly, they mean it. I've heard many stories of brands embracing criticism on their own web properties. I've never heard of one inviting it.
Adam Kleinberg has been CEO and a founding partner of Traction since 2001. He has written over 100 articles in publications like AdAge, Adweek, Fast Company, Forbes, Mashable and Digiday and spoken at dozens of industry conferences. He's led Traction to win Agency of the Year awards from AdAge, ANA B2 Awards, CampaignUS, and in 2025, he was recognized as one of the Campaign 40 Over 40 game-changers in marketing and advertising.
I had a conversation with a potential client on Friday afternoon. She works for a technology company. A company with great technology in the cloud space.
Traction was recently featured in HOW Design's article 5 Creative Workplaces in the Western US. Focusing on our building's "brick and timber meets neo-modern" architecture.
Congratulations to Traction CEO Adam Kleinberg for being named to this prestigious list!