The secret to a strong branding message?
The answer is focus.
In his first piece for Entrepreneur Magazine, Traction CEO Adam Kleinberg explains how focusing your message to uncover your "One Thing" can help distinguish your brand from the competition.
"In the mind of the customer you get to be one thing. One. That matters because the customer's mind is where your brand lives. Not in your headquarters. Not on your website. Not in your PowerPoint deck."
Including a four-point litmus test to determine the emotional resonance, believability, relevance, and simplicity of your one thing, the article posits that "your one thing is a prism not a box" which can help unify your message across different business lines and customers.
Read the complete article here: The Secret to a Strong Branding Message? Focus