Trivializing Engagement is a Fool's Errand
Friday, October 9, 2015
By Traction
Adam Kleinberg, Traction’s CEO, was featured in AdExchanger this week. "Some have described engagement as a "red herring" because there isn't any "solid proof that engagement drives brand love."
Read more as Adam dives into how digital metrics are imperfect, and why 'Brand Love' is the essential key.
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