Trivializing engagement is a fool’s errand

Adam Kleinberg, Traction’s CEO, was featured in AdExchanger this week. "Some have described engagement as a "red herring" because there isn't any "solid proof that engagement drives brand love." Read more as Adam dives into how digital metrics are imperfect, and why 'Brand Love' is the essential key. 

October 9, 2015
Traction Digital Agency

Traction is an award-winning agency based in San Francisco that believes everything is interactive. And we kick ass.