Verimatrix engaged Traction to provide an end-to-end reimagination of their brand—from new positioning and a brand awareness campaign to a redesign of their website to the UX/UI design of an exciting new SaaS platform. We shifted perception of Verimatrix from a tired, legacy DRM security provider to a relevant, modern solution for content protection, and increased pipeline by 325% in the process!
Verimatrix suite of technology solutions protects both video and apps. Customer interviews revealed that companies that want to compete in these categories must walk a fine line between protecting what’s valuable, embracing disruption, and delivering experiences that meet and exceed expectations. We landed on a simple insight that allowed Verimatrix to flip the script and create a unified value prop across all of its solutions: while everybody knows security prevents bad things from happening—what everyone doesn't know is that security can enable amazing things to happen.
Rather than reminding audiences of security threats they know too well, the campaign focused on inspiring customers to look beyond the risks and see how Verimatrix can help them “Deliver amazing” experiences that are transforming Hollywood, leveling up mobile gaming, unleashing the power of fintech and more!
Following the launch of the brand campaign, Verimatrix expanded their remit with Traction. Verimatrix is transitioning from a provider of on-premise security solutions for content and application to delivery to a cloud-based Secure Delivery Platform. However, they realized their internally developed UI wasn't delivering the amazing experience that their core technology enabled for customers. They engaged Traction to collaborate with their product development team to design a best-in-class customer experience that would elevate them above the competition.
