Fueling a 50% jump in revenue

Tricentis is the leader in automated software testing—one of the hottest areas of enterprise technology. As they prepared for their next stage of growth, they needed a brand identity, message, website, and demand generation campaigns that signaled to their customers that they were a player in the space to be taken seriously.

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Speed changes everything.

Research revealed an insight that changed everything for Tricentis. As we sought to expand their target audience to include CIOs, we learned that their job had changed—they are no longer just a mover of trains; today they are a driver of digital transformation. And, as testing is the biggest roadblock to digital transformation, the speed Tricentis provides changes everything for them.

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30-day brand overhaul energized global workforce.

Tricentis is the leader in continuous software testing for the enterprise, but a stagnant brand was hindering their growth. Traction developed a new identity system, messaging, style guide, digital campaign, website refresh, brand video, eBooks, demand generation campaigns, trade show booths, PowerPoint templates, collateral and more—all in record time.

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Everything changed for Tricentis.

  • 800% lift in awareness YoY
  • #1 share of voice (up from #6) YoY
  • 50+% revenue growth in 2020 YoY
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