CampaignAdobe Echosign

Driving a 14.7% Lift in Revenue

Echosign was facing stiff competition in the digital e-signature space due to lack of awareness. We debuted a distinct new campaign that set them apart in the market.

Freedom from the pen

Interviews showed us a big reason business people lost out on deals: delayed signing due to being on the road. Our campaign focused on letting people know Echosign users could sign from any device—anywhere.

Business inked with whimsy

We created OOH ads, digital displays, social media, website integration, and collaborated with Owen Jones & Partners to produce a video spot. The campaign was launched at Dreamforce and stole the show.

Good signs everywhere

  • Campaign contributed to 14.7% YOY revenue increase for Adobe Document Services
  • Created the first-ever visual device incorporating the Adobe logo
  • Echosign’s Dreamforce presence was so bold that Bono stopped by to take a look (woah!)
Adobe Echosign campaign facebook page
Adobe Echosign campaign wild posting at bus stop
Adobe Echosign campaign wild posting on San Francisco taxi cab

“It was a great concept and we are having a lot of fun with it.”

Christine Beury

Echosign Marketing Manager

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