WorkLinkedIn

We smashed benchmarks for best-in-class B2B campaigns.

Client

LinkedIn

Industry

Technology

Category

Strategy Advertising Content Demand Generation Social Media

When it comes to B2B marketing, there’s no better place to be than LinkedIn. Their Marketing Solutions team tasked us with a campaign that would break through to one of their key verticals—and do it using the full range of opportunities LinkedIn offers to create a best practice template for their customers.

The work was integrated across LinkedIn ads formats, blogs, email, an eBook, events, infographics, social posts and sales enablement. We smashed LinkedIn benchmarks for everything from clicks to engagement to NPS.

Advert that reads The Changing Payments Marketing Landscape.
%

click-to-download rate

x

total click rate benchmark

%

LinkedIn Ad CTR

Photo of an Apple Macbook with the LinkedIn site on display.
Illustration of 4 people at work. 3 are gathered around a desk and post it notes.
Related work
Man jumping in midair

Tricentis

We overhauled a global brand in 30 days. Next time we’re aiming for 29.

Apple

We’ve been with Apple since the release of the iPod Shuffle.

Lenovo

A 300% engagement lift? A 68.8% CTR? Really? Really.

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

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