Ad Tech vs. Marketing Tech
By Traction
Our fearless leader, Adam Kleinberg, was recently asked by CIO Magazine to describe the differences between ad and marketing technology?
"Ad tech and marketing tech are both broadly based terms used to describe an assortment of technologies and data sources" and "they are both fundamentally aimed at reaching the right audience with the right message at the right time and place," Kleinberg says. For more of Adam's insights on the matter of Ad Tech vs Marketing Tech, click here.
I had good fortune to be a judge in the first round of the Effie Awards. The Effie's are all about how effective work was, so in my opinion, there's no award that means more in the industry.
Traction received two shiny trophies this past week, both finalists for the 2015 Digiday Video Awards.
Adam Kleinberg, Traction’s CEO, was featured in AdExchanger this week. "Some have described engagement as a "red herring" because there isn't any "solid proof that engagement drives brand love."