Traction at Digiday Awards
Traction received two shiny trophies this past week, both finalists for the 2015 Digiday Video Awards.
We are honored to be finalists for the Best Brand Video catagory for our Ökocat video "Meet Rufus," and Lenovo "Users Happen" video.
We came in runner-up to Valspar's Color - All Best Brand Video and Vox Creative's - Applebee's Taste Test Best Video Ad. It was a privilege competing against these successful agencies and companies. Congratulations to our clients at Lenovo and Ökocat and to the whole Traction team to some tremendous work in 2015.
Here are the award winning videos:
Adam Kleinberg, Traction’s CEO, was featured in AdExchanger this week. "Some have described engagement as a "red herring" because there isn't any "solid proof that engagement drives brand love."
Traction's campaign for Lenovo has been getting noticed.
At Traction, we are very happy today. Not only because we get to work at this great little agency with great co-workers and great clients, but because we get to do all this in the Bay Area, home of the greatest basketball team in all the land!