Traction at Digiday Awards
Traction received two shiny trophies this past week, both finalists for the 2015 Digiday Video Awards.
We are honored to be finalists for the Best Brand Video catagory for our Ökocat video "Meet Rufus," and Lenovo "Users Happen" video.
We came in runner-up to Valspar's Color - All Best Brand Video and Vox Creative's - Applebee's Taste Test Best Video Ad. It was a privilege competing against these successful agencies and companies. Congratulations to our clients at Lenovo and Ökocat and to the whole Traction team to some tremendous work in 2015.
Here are the award winning videos:
"When marketers can't measure the appropriate data points using technology, they can end up optimizing campaign performance for tangential results and outcomes that don't serve the brand or customer.”
As part of work Traction is doing for one of our clients in the investment industry, I was researching the current state of retirement savings.
This morning, I published an article in Ad Age called " Why ad tech is the worst thing that ever happened to advertising."