Culture and Technology at Adweek NexTech
By Traction
Traction CEO Adam Kleinberg was interviewed today at the Adweek NexTech conference in a session on "The New Technology-Culture" conduits. He shared how Traction's Liquid Workforce unlocked the ability to bridge the gap between performance and brand, by connecting the dots between technology and culture.
Adweek's Community Editor, Luz Corona, interviewed Ian Dallimore, the head of growth at Lamar Advertising, one of the largest out-of-home media networks in the world, and our very own Adam Kleinberg at Adweek NexTech 2023 in NYC today.
The Futureproof Project recently hosted two events that were all about embracing AI in the marketing world. Leading the charge at these events was Futureproof member, Sunil Subhedar, a growth marketing leader from Canva and Uber.
It’s no secret: e-commerce is driving a tsunami of change across the retail landscape.
Brands need to bridge the gap between technology and culture to keep pace with change. The emergence of AI will hit us like a tsunami in the coming years. The Culture Stack is the toolkit marketers will need to activate their data and penetrate culture.