Meet the teamAdam Kleinberg

CEO. Thought Leader. Bonsai pruner.

Adam Kleinberg
CEO

Adam Kleinberg

Born and raised in New York, Adam bought a one way ticket to California after graduating from Cornell. From an early age, he was attracted to art and technology— programming video games on a PET computer in 6th grade — so the exploding digital scene in 1996 San Francisco felt like home.

In the entrepreneurial spirit, he bought a book on Photoshop and declared himself a web designer. After a few years at a handful of agencies, he had officially earned the title. In 1997, he was blogging before the word “blog” was coined. In 1998, he was the resident Flash guy at Think New Ideas, a hot integrated agency. In 2000, he was recruited to help start the SF office of Tribal DDB.

Adam and his partners founded Traction in 2001 (in the spare bedroom of his apartment) on the principle that doing great work is easier with talented people you like and admire. Twenty great years of collaboration with some of the world's greatest brands have borne out that philosophy.

In 2019, he led the transformation of Traction into a marketing accelerator to better serve the needs of brands in today's fast-paced, data-driven environment. He plays a hands-on strategic role with Traction's clients to help ensure that their business objectives are aligned with the needs, desires and behaviors of their customers.

A prolific writer, Adam has spoken at dozens of industry conferences around the world and published over one hundred articles in industry publications such as Adweek, Ad Age, Forbes, Entrepreneur, Mashable, and others. In 2013, he was a MediaPost All-Star, an award given to the three most influential digital creatives in the US each year. He is an amateur bonsai artist and can occasionally be found at Lake Merritt in Oakland practicing tai chi.

Recent articles
AI Adoption Across your Brand
Tuesday, December 3, 2024Do More: Approach AI with an abundance mindset.

Unlock practical AI strategies to streamline workflows, scale your brand, and automate tasks. Futureproof your marketing today!

A vibrant city skyline reflects transformation, blending cool dawn blues with warm sunset hues, symbolizing reinvention and unity.
Tuesday, December 3, 2024Five Years. Five faces of reinvention.

5 years ago, we took a leap, pivoting to a Liquid Workforce model. The journey was tough, but reinvention led us to amazing places.

The image captures a close-up view of a person walking on a wet, reflective surface in an urban setting, with a blurred, vibrant background of city lights. The scene is taken from ground level, emphasizing the steps forward, with the warm glow of lights creating a sense of motion and ambiance.
Friday, November 1, 2024AI's Impact on SEO and Content Strategy

Here's a breakdown of the key changes and how Traction can help you adapt your strategies to succeed in this new era of search.

Core Team
Garrett Lawrence
Garrett LawrenceHead of B2B
Kristen Bergman
Kristen BergmanClient Partner
Reyna Wright
Reyna WrightSocial Media
Chelsea Huber
Chelsea HuberProgram Manager

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

© 2000 – 2025

Post

5214F Diamond Hts Blvd #1052 San Francisco, CA 94131 415.962.5800

New business

Careers

General

Privacy Policy