
Marketing leaders are being handed powerful AI machinery with no instruction manual. The CMO's job is shifting — from channel operator to product leader — without any diminished expectation to deliver business outcomes along the way.

What happens when one of the most decorated CMOs in tech admits she's terrified? Tara Sharp showed up to our Futureproof Project session and told us anyway.

Every marketing leader we talk to right now is somewhere on the same journey — past the hype, over the demos, and into the harder questions. How can AI Agents actually deliver business outcomes? And for many marketers — where do we even begin?