This Old Marketing Commits
By Adam Kleinberg
Robert Rose and Joe Puliizi from the Content Marketing Institute discussed our recently published article.
The article, "It's Time Marketers Rethink Their Commitment to Content By Using Their Time and Energy Wisely" in ADWEEK was discussed in the 157th episode of their "This Old Marketing" podcast.
According to the synopsis on their blog, "Robert gives big props to Adam Kleinberg, CEO of San Francisco-based agency Traction, for his thoughtful – and completely spot-on – editorial recently published on Adweek . Robert views the piece, which runs through what it really takes for agencies to achieve success with content marketing, as a strong step toward educating this community and ensuring that they are prepared to walk the walk when making a commitment to the discipline."
The part about the story I wrote is at about 37 minutes into the podcast during their "Rants and Raves" segment. Fortunately, it was a rave, not a rant!
Robert and Joe have a really entertaining and educational show I'll be making it my business to listen to more often. You should too.
Adam Kleinberg has been CEO and a founding partner of Traction since 2001. He has written over 100 articles in publications like AdAge, Adweek, Fast Company, Forbes, Mashable and Digiday and spoken at dozens of industry conferences. He's led Traction to win Agency of the Year awards from AdAge, ANA B2 Awards, CampaignUS, and in 2025, he was recognized as one of the Campaign 40 Over 40 game-changers in marketing and advertising.
Featured quote from Adam Kleinberg in iMedia speaking to the challenges facing marketers today
86% of B-to-C marketers say they will be including content marketing in their budgets this year.
It has been a rough year. And if you are like us, you are now struggling with the realization that our nation may not be as open, equal, and free as we once thought it was.