Traction joins SoDA!
By Adam Kleinberg
Traction was elected as SoDA’s newest member in the latest round of voting by their global membership. We are excited to be joining this select, invite-only group of digital innovators from around the world.
SoDA, also known as the Society of Digital Agencies, is, in my humble opinion, the most relevant agency network in the world. We were thrilled to be nominated and honored to be voted into this exclusive group that includes some amazing agencies that produce inspiring digital work. These are shops we sometimes compete with, but consistently admire . Great work and inspiration abounds.
To our fellow, SoDA members, we're humbled to be invited to join your club and look forward to sharing thought leadership, best practices and at least a few martinis with you.
Adam Kleinberg has been CEO and a founding partner of Traction since 2001. He has written over 100 articles in publications like AdAge, Adweek, Fast Company, Forbes, Mashable and Digiday and spoken at dozens of industry conferences. He's led Traction to win Agency of the Year awards from AdAge, ANA B2 Awards, CampaignUS, and in 2025, he was recognized as one of the Campaign 40 Over 40 game-changers in marketing and advertising.
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