News
In an era where CMO credibility is under fire and marketing technology investments are increasingly scrutinized, marketing organization design helps companies accelerate growth and resource efficiency through AI-powered automation, workflow optimization, and smarter team structures.
Our CEO, Adam Kleinberg, in a recent interview on the SharkPreneur podcast.
Adam was asked for a comment in this MediaPost story about Subway’s “publicity stunt” ...
Digiday's Mike Burgi caught up with our CEO, Adam Kleinberg last week. Check out this recap about "How Traction evolved into a marketing accelerator."
Traction's Neil Cohen has a podcast interview with Drift's Justin Keller on how to better align Marketing and Sales for everyone's success.
Adweek interviewed Traction CEO recently about the challenges B-to-B marketers are facing in 2023 and how they can overcome them.
The ANA recently called Traction CEO, Adam Kleinberg, and our client, Matt Agronin, CMO of the consultative outsourcing leader, Ubiquity, for some advice for B2B marketers.
Traction, in partnership with Ascendant Network released a special report providing a marketing summary of 2021, with key trends and implications for 2022.
Former Unilever and IBM exec to lead digital transformation consulting practice at in-house marketing accelerator
Traction, the marketing accelerator for in-house teams, announced today that it has been selected as AOR for LinkedIn Marketing Solutions.
Today, Traction welcomes Brian Hovis as Senior Partner and Head of Performance Marketing.
We’re thrilled to announce that Traction has reinvented itself.
Traction was featured today as the lead story on the home page of AdAge.com after we announced that we are moving to a 100% remote workforce.
The concept of owning the end-to-end relationship with consumers remains an illusion while Facebook controls the introduction
The retail world is shifting like a pair of tectonic plates.
Traction's 'Days of Action' initiative was featured in an article written by Erik Oster and published here on AdWeek.
Some people call me a "candy ass." And I'm okay with that.
To CMOs, politics can be like the Sirens of Greek mythology to marketers.
Traction continues to gain coverage for the barrage of trolls in response to our "Days of Action Policy.
In January, Expedia debuted a spot to show the importance of broadening one's worldview.
Facebook has replicated a core feature of Snapchat and delivered a nearly identical version of Stories to all four of its major apps.