Traction puts user Experience at the Core
By Traction
Check out the latest edition of Adweek for an Agency Portrait on Traction.
The Adweek Agency Portrait on Traction; including this great group portrait of Traction founders Paul Giese, Adam Kleinberg, and Theo Fanning.
Congrats to Paul, Adam, Theo, and the entire Traction Team!
ROI vs ROA. How does one balance metrics and accountability with the need to differentiate your brand, your voice, and your special blend of awesomeness?
Are you "hype-notized" by new digital channels, trends, or buzzwords? Are you concerned that you're favoring the newest tools over the ones best suited for your marketing needs?
What are the opportunities and pitfalls that video presents to advertisers? Traction CEO Adam Kleinberg recently shared his thoughts on the subject during the ad:tech San Francisco panel "Online Video: How Brands Find Audiences and How Customers Find Brands." Moderated by Adam, panelists included David Segura from Giant Media, David Toner from Photobucket, Jane Barrett from Zoosk, and Neil Perry from Poptent.