What the Future holds for Ad Agencies
By Adam Kleinberg
I was interviewed this week at ad:tech San Francisco by Allvoices.com. They asked me what the future holds for advertising agencies. Watch this video and see what I had to say. I also was on a panel called "How not to piss off a brand marketer" that was covered here.
I was interviewed this week at ad:tech San Francisco by Allvoices.com. They asked me what the future holds for advertising agencies. Watch this video and see what I had to say. I also was on a panel called "How not to piss off a brand marketer" that was covered here.
Adam Kleinberg has been CEO and a founding partner of Traction since 2001. He has written over 100 articles in publications like AdAge, Adweek, Fast Company, Forbes, Mashable and Digiday and spoken at dozens of industry conferences. He's led Traction to win Agency of the Year awards from AdAge, ANA B2 Awards, CampaignUS, and in 2025, he was recognized as one of the Campaign 40 Over 40 game-changers in marketing and advertising.
I'm speaking on a panel on the Top 10 Digital Trends this Tuesday at 4pm at the Hotel Nikko at the Digital Edge conference put on by BtoB Magazine.
Traction was just named one of 10 Agencies Defining a "Digital Spring" in San Francisco by The Next Web (TNW).
Yesterday, I shuffled over to the Radisson to catch one last session at SXSW put on by our pals over at ThoughtWorks.