Ad Tech vs. Marketing Tech
By Traction
Our fearless leader, Adam Kleinberg, was recently asked by CIO Magazine to describe the differences between ad and marketing technology?
"Ad tech and marketing tech are both broadly based terms used to describe an assortment of technologies and data sources" and "they are both fundamentally aimed at reaching the right audience with the right message at the right time and place," Kleinberg says. To read more of Adam's insights on the matter, click here .
I had good fortune to be a judge in the first round of the Effie Awards. The Effie's are all about how effective work was, so in my opinion, there's no award that means more in the industry.
Traction received two shiny trophies this past week, both finalists for the 2015 Digiday Video Awards.
"When marketers can't measure the appropriate data points using technology, they can end up optimizing campaign performance for tangential results and outcomes that don't serve the brand or customer.”