WorkCalifornia Bank & Trust

Improved customer experience? Bank on it.

banking website on a laptop

Client

California Bank & Trust

Industry

Finance

Category

Strategy Analytics UX/UI Design Technical development Advertising Content Social Media

CB&T is known for its bankers providing a great experience for their customers. Their website? Not such much. But peoples’ demands in the bank biz were soaring.

We analyzed 1,000+ pages and redesigned a contemporary content-driven site on Adobe Experience Manager. Four months after launch, their Alexa site ranking had climbed by 35% and web session volume increased by 6%.

+

pages developed

%

higher Alexa ranking

%

lift in traffic

Laptop on a coffee table with the CBT website displayed.

“... a major milestone in our efforts to upgrade the digital experience for our customers.”

Steve BorgCMO
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