We got people talking. About temporary accountants.
Client
Robert HalfIndustry
FinanceCategory
Advertising Social Media UX/UI DesignRobert Half needed to refresh their beloved “Bob from Accountemps" radio campaign for a new generation and a new media landscape. We took a well-worn character and elevated him into an office legend.
The number crunchers loved it so much that social conversations increased by 1,800%. Sales grew. Market share grew. And Robert Half stock grew too—by 38% in the year after launch.
increase in social engagement
leap in stock price
video views
industry awards
"... people clicked on the videos, shared them and talked about the campaign... It definitely has had an impact on awareness, including positive sentiment we've had from the younger demographic."
Amanda Leach-Rouviformer VP of Marketing
California Bank & Trust
Improved customer experience? Bank on it.
A Top 20 Bank
Actually listening to people reduced in-house agency workload by 25%.